WOWIO New Professional & Technical

Gray's Anatomy with Original Illustrations by Henry Carter

Wed, 30 Apr 2008 11:54:01 CST

Henry Gray

Gray's Anatomy is the world's most famous medical textbook. Written in the 1850s by a young doctor, Henry Gray, it was the most comprehensive and accessible anatomy of its time. This beautifully produced volume contains the historic text of the second edition — the last to be published during Gray's lifetime — and all of Henry Vandyke Carter's masterly drawings. Indeed these clear wood-block illustrations were key to the runaway success of the original book.

A national and international...

Curriculum-Based Motivation Group: A Five Session Motivational Interviewing Group Intervention

Mon, 28 Apr 2008 10:05:12 CST

Ann Fields

This curriculum-based motivational group model has broad application for all treatment providers, counselors, therapists, educators and other human service practitioners. It allows for the facilitation and implementation of motivational interviewing strategies within five group sessions. This group process and approach elicits and effects positive change in the lives of people struggling with life choices and personal behavior affecting their overall health, wellbeing and functioning. Changing...

Enrolling Our Adult Learners Back Into School: A Five Session Motivational Interviewing Engagement Process

Tue, 18 Mar 2008 12:34:00 CST

Ann Fields

In Enrolling Our Adult Learners Back into School, readers learn that "effecting change is a process." This motivational interviewing engagement process has broad application for all educators, vocational trainers, mentorship and tutorial programs, and other human service practitioners working with adult learners. It allows for the facilitation and implementation of motivational interviewing strategies within five sessions to engage our adult learners back into school. This process and approach...

Make Your Small Business Website Work

Tue, 18 Mar 2008 08:50:46 CST

John HeartField

Web users and hosts are still working to figure out what does and does not work online and how we can get the most out it. Like CD-ROMs or any other medium, it is not effective for every purpose but what we are learning is that it is a very effective tool for small companies who do not have big marketing budgets or large distribution networks. It is an incredibly cost effective tool since it can be easily updated frequently (unlike printed pieces) and with the right content, small companies can...

Identity Design That Works

Tue, 18 Mar 2008 08:43:02 CST

Cheryl Dangel Cullen

Today's consumer is blitzed with millions of images every day. Companies hoping to grab that consumer's attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumer's mind. That formidable job falls to graphic designers and advertising executives.

This original book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from...

Convergence Design

Mon, 17 Mar 2008 15:32:09 CST

Steve Curran

Broadband and Wireless communications are not the wave of the future, they are already here. Innovations in digital bandwidth and hardware has created a convergence of mediums that is changing the way we watch television, use the telephone, and even drive our cars.

As these new mediums grow, so will the need for designers and design firms skilled in creating compelling user experience's as big as a home theater screen, or as small as the face of a watch.

The first book to focus on graphic...

Designing Online Identities

Mon, 17 Mar 2008 15:22:29 CST

Clay Andres

Brand-loyalty is the holy grail of business everywhere -- and that business is increasingly e-business. What makes an on-line brand strong? What are the potential pitfalls and untapped power sources for designers of on-line brands? How do you translate an existing brand to the world of the Internet? This book gets to the bottom of the secrets of brand design and explores the graphic techniques that help make on-line brands strong. By focusing on graphic identity, and how it contributes to the...

The Psychology of Health: An Introduction

Tue, 11 Dec 2007 17:53:17 CST

Marian Pitts and Keith Phillips (Eds.)

The first edition of The Psychology of Health was very well received and has become the standard recommended text for many courses. This completely revised and updated second edition contains new material in all chapters and has several additional chapters on such topics as cancer, nutrition and exercise, social drugs, and the impact of social inequalities upon health. This edition also contains annotated further reading, a glossary of key terms, boxes with ideas and questions for seminar...

New Thinking for a New Millennium: The Knowledge Base of Futures Studies

Tue, 11 Dec 2007 17:51:10 CST

Richard A. Slaughter (Ed.)

In this book, Richard Slaughter draws on the relatively new but rapidly developing field of futures studies to illustrate how our thinking must change in order to deal with the challenges presented by the new millennium. In doing so he brings together the latest work from some of the leading international names in futures thinking.

Magic Bullets, Lost Horizons: The Rise and Fall of Antibiotics

Tue, 11 Dec 2007 17:50:36 CST

Sebastian G. B. Amyes

From the day that Paul Ehrlich hailed his newly discovered treatment for syphilis as the "magic bullet," antibiotics have transformed medical practice. They are considered one of the miracle drugs of the 20th century. However, the massive and increasing misuse of these agents is causing a problem of resistance that may prove to be one of the greatest threats to health in the 21st century. Magic Bullets, Lost Horizons aims to put some of the media sensationalism into perspective. It examines not...

Investigating Mathematics Teaching: A Constructivist Enquiry

Tue, 11 Dec 2007 17:50:24 CST

Barbara Jaworski

The author addresses a number of questions that are central to research on reform in mathematics education today. It charts the author's own developing ideas and accounts for this research both genetically and biographically.

An Introduction to the Therapeutic Frame

Tue, 11 Dec 2007 17:47:22 CST

Anne Gray

Explains the concept of the therapeutic frame; the working relationship between client and therapist. Guidelines, case studies, practical advice for each stage of the therapeutic process. Will be a source book for those training and their trainees.

An Introduction to Psycho-Oncology

Tue, 11 Dec 2007 17:47:17 CST

Patrice Guex

Illustrated with eleven case histories, An Introduction to Psycho-Oncology deals in a clear and simple manner with the reactions of cancer patients to their illness, reviewing current thinking on the subject of the possible psychosomatic aetiology of cancer, on the emotional or psychological reactions that it provokes, and on the medical treatment available to deal with it. In the context of a multidisciplinary approach that takes account of medical treatments as well as psychological...

An Introduction to Sustainable Development

Tue, 11 Dec 2007 17:47:18 CST

Jennifer A. Elliott

Sustainable development continues to be the key idea around which environment and development are structured. This extensively revised third edition continues to provide a concise, accessible introduction to the ideas behind and the practices flowing from the notion of sustainable development with a particular focus on the developing world.

The new edition has been extensively revised to highlight recent developments in the theory and practice of sustainable development. The theoretical...

An Introduction to Meaning and Purpose in Analytical Psychology

Tue, 11 Dec 2007 17:47:10 CST

Dale Mathers

The question of meaning is a central one in Analytical Psychology. Human suffering can result from meaning disorders both at an individual and a cultural level, and people often fail to find meaning through religion or philosophy. How can analytical psychology help us to find individual meaning and social purpose?

An Introduction to Meaning and Purpose in Analytical Psychology is a highly original take on the fundamental theories of psychoanalysis, and encompasses other disciplines such as...

The Importance of Fathers: A Psychoanalytic Re-evaluation

Tue, 11 Dec 2007 17:53:01 CST

Judith Trowell and Alicia Etchegoyen (Eds.)

It is widely acknowledged that children need structure, security, stability and attachment to develop and flourish, and that the father is an important part of this. Issues such as high divorce rates, new family structures, increased mobility, women's liberation and contraception are very common in society. This book sets out to explore what has happened to men and to fathers during all these changes and transitions.

Judith Trowell and Alicia Etchegoyen, along with an array of renowned...

Implementing Concurrent Engineering in Small Companies

Tue, 11 Dec 2007 17:50:18 CST

Susan Carlson Skalak

Presenting a systematic approach to concurrent engineering (CE), this reference accommodates the small corporation's quest to incorporate better design management practices. The author provides an easy-to-follow methodology that eliminates the need for costly consultants and promotes environmentally friendly solutions and introduces three main design models to aid in new, evolutionary, and incremental product design. She examines how the adoption of CE practices improves overall performance...

Heroin Century

Tue, 11 Dec 2007 17:50:02 CST

Tom Carnwath and Ian Smith

Heroin first saw the light of day a century and a quarter ago in a laboratory in Paddington Station, London. Since then it has spread across most parts of the world in fits and starts, temporarily held up here or blocked there, but pushing on with a persistence that has eventually overcome all obstacles. Despite the reach of heroin, the information on which public debate about heroin is based is quite often wrong.

Tom Carnwath and Ian Smith have written The Heroin Century to set the record...

Over 88 Tips & Ideas to Supercharge Your Exhibit Sales

Mon, 31 Dec 2007 15:11:19 CST

Steve Miller and Charmel Bowden

This book shows the reader how to maximize their efforts at trade shows and exhibit sales. What are the reasons why exhibit staffers fail at trade shows? First, they're often imitating the wrong behavior! The odds are you have worked trade shows before. Do you remember the very first show you ever worked? Think back to that time and ask yourself a simple question: who taught you how to work that first show? The answer is, most likely - no one. No one taught you how to prepare for that totally...

The Writer's Way: Realize Your Creative Potential and Become a Successful Author

Fri, 21 Dec 2007 11:36:04 CST

Sara Maitland

The Writer's Way is a comprehensive and rewarding introduction to the art of creative writing. Its no-nonsense yet accessible tone and practical contents make it the perfect guide, whether you are a raw beginner or you have started writing and are looking for friendly guidance to help develop your talent.

Distinguished author Sara Maitland has an extensive background in teaching creative writing and is the perfect companion for this journey of self-discovery. She knows the potential pitfalls...

Heroes with a Thousand Faces

Sat, 15 Dec 2007 21:30:20 CST

Laura Greenwald

Imagine what it would be like if we had to wear our imperfections like labels on our faces, every day, all the time. There is no doubt that we would struggle with self-consciousness and even shame. In this book, author Laura Greenwald introduces us to people who were born with severe facial deformities or whose faces have been changed forever by injury or disease. These stories are at once heartbreaking and hopeful. They graphically teach us the definitions of perseverance and patience. From a...

Write for Children

Tue, 11 Dec 2007 17:54:41 CST

Andrew Melrose

Writing for children is not about writing little stories. It is about writing big stories, shorter. Based on the author's own successful MA course, this short guide to creative writing for children provides guidance on every aspect of the process of writing for children. This book goes far beyond the 'how to' format to help writers learn the finely balanced craft of writing for children. It will be an indispensable handbook for aspiring and practicing children's authors.

Wax Tablets of the Mind: Cognitive Studies of Memory and Literacy in Classical Antiquity

Tue, 11 Dec 2007 17:54:13 CST

Jocelyn Penny Small

Wax Tablets of the Mind explores the relationship between literacy, orality and memory in classical antiquity, not only from the point of view of antiquity, but also from that of modern cognitive psychology. Jocelyn Penny Small examines how ancient techniques for improving memory continued well into the era of print. This volume represents a timely insight into the topical areas of literacy and memory, and provides a controversial and challenging analysis of the cognitive processes and their...

Visual Perception: An Introduction (2nd Edition)

Tue, 11 Dec 2007 17:54:05 CST

Nicholas J. Wade and Michael T. Swanston

Vision is our most dominant sense, from which we derive most of our information about the world. From the light that enters the eye and the processing in the brain that follows, we can sense where things are, how they move and what they are. The first edition of Visual Perception took a refreshingly different approach, to perception, starting from the function that vision serves for an active observer in a three-dimensional environment. In this second edition Nicholas Wade and Michael Swanston...

The Key to The Future: The History of Earth Science

Tue, 11 Dec 2007 17:53:05 CST

John Cater

Here is a book for everyone who has an interest in how our planet works, what has happened during its 4,550 million year history and what might happen in the future. It tells how Earth scientists study the pattern of events that have shaped the planet and guided the evolution of life on Earth. In clear and simple language The Key to The Future: The History of Earth Science describes how the effects of these events are measured and the careful detective work needed to unravel the extraordinary...